Monthly Archives: May 2018

SEO Techniques That Every Web Designer Should Know

If it was a decade back, then the term ‘SEO’ and web designing wouldn’t have gone parallel. But today the thing is something different. The web-smart world wants more from us and being exclusive is the first requirement of the customers. Webbing the business in a smart way along with decorating and designing the website for a fresh promotion is the new in nowadays.

Web designing incorporates a lot of strategical tasks and implementing them one by one enhances the front-end beauty of the website. It combines a lot of work with the frameworks, the programming languages, CMS or Content Management System, pre-decorated templates, web designing tools and hosting platform. On the other hand, it takes a lot of planning, sketch, graphical designing and strategy building for designing websites. A web design company deploys professional and experienced web designers who will perform all these tasks single-handedly.

The major job of a web designer is to produce the perfect UI & UX designs that will allure the viewers with its unique design. But, today, most of the web designers need to know about a little bit of SEO that will help them to understand its significance in terms of generating traffic to the website and allows them to comprehend its importance in the designing field.

SEO or Search Engine Optimization involves the process of optimizing the website by analyzing the site itself. This is connected to the designing and coding of the website for which the designers should be in the practice of these methods. So, that is why the designers should keep in mind certain things before designing the website.

Mobile Responsive Design
The demand for the mobile first designs has taken the interest of the consumers due to the major shift of searching methods from desktop to mobile. As the huge number of customers is using the smartphones nowadays and search almost everything from their smartphones instead of switching on their desktops and PCs, designing responsive websites has become a necessity for the entrepreneurs for increasing the visibility of their websites. The emergence of Google’s mobile-friendly algorithm has also facilitated the mobile responsive search results, pushing backward the nonresponsive websites in terms of amenity.

This has invoked the designers to use the mobile responsive templates and tools. The designers should use coding & programming that is utterly suited for mobile. The contents should be fit in the screen resolution of the mobile and the layout should be mobile first for the smooth access from the smartphones or cross platform devices.

URL Orientation
Search engines can’t find ambiguous and vague URL identity. The clear format of the URL makes your website SEO-friendly. With a perfect URL, the chances of getting the visibility to the viewers are more. Moreover, incorporating keyword phrases with the URL allows your users to identify and find the URLs easily and quickly. A designer should know about this so that they can easily collaborate with the SEO team of their respected companies.

Enhancement of the Website Speed
Improving the site speed is the major part of the SEO. Google’s algorithm supports the websites that have a good loading speed and disapproves the sites whose loading speed are worst! This is because the users don’t like websites with low loading speed and chances of the increase in the bouncing rate also raises up. Thus, improving the speed of your site is a much-needed thing, which can’t be optimized without the help of the designers. The speed augmentation process lies within the back-end service provided by the designers which include optimizing the database, minimizing HTTP requests, compressing images, reducing server requests, minifying resources, enabling the browser caches and accessing a CDN or Content Delivery Network.

Without the perfect knowledge of SEO and without the comprehension of the importance of site loading speed on SEO, the designers won’t understand its significance. So, for a perfect collaboration, the knowledge of site loading speed is required for the designers.

Pertinent Title Tags
Exclusive & relevant title tags are important for phrasing up an online document and those title tags are only used in the rich snippets aftermath. These title tags are displayed in the SERPs, on the browser, and on the external websites and should be smaller in size so that Google can easily catch them up.

Validated HTML5 And CSS3 Usage
HTML5 & CSS3 enables your website to fit in any resolution. HTML5 is advanced with much more features than the HTML and CSS3 enhance the downloading speed of the page. Authenticated HTML5 & CSS3 helps in implementing good coding that will optimize on-page SEO easily.

Web Design Vs Graphic Design

Web Design is a type of graphic creation which includes making illustrations, typography, and pictures simply like Graphic Design, however we make use of the World Wide Web. A website specialist or a web designer has to face a lot of restrictions on what they can do. Sites need to stack quickly and run on an effective note. We need to represent things like document measure, screen determination, alongside general speed and execution. Along these lines, Web Designers regularly utilize compacted illustrations that give up quality for speed. Not at all like Graphic Designers or the Web Designers likewise should have the capacity to transform their plans into a working web page design. This includes knowing Hyper Text Markup Language (HTML) and more often than not Cascading Style Sheets (CSS).

What do you mean by graphic design?

On the other hand, Graphic design includes making illustrations, typography, and pictures which can be used to show a thought. More often than not you will discover Graphic Design in the print business, however they are found in the field of web extends and programming also. Visual Designers make computerized illustrations, which at that point are transformed into handouts, publications, or whatever marking materials are required of them. Visual Designers do not indulge in any mind of programming. They are in charge of making designs which can later be utilized for distributed print work or other web creations.

Where does the difference lie?

The main difference between graphic as well as web design is about the medium. People in the Graphic Design field regularly have more opportunity since they are not limited by programming, determination or speed. Whereas website designs experts need to adjust great plan with speed and effectiveness for the web. There are a few experts out there that can do both of these positions as one, yet it is quite rare that they are useful since they have a tendency to have more qualities in either.

Clashes can emerge between experts in both Design world. For instance, a Graphic Design proficient may feel that a Web Design proficient’s work is at a lower quality than print work. On the other side, Web Design experts frequently get angry with Graphic Design experts since they don’t comprehend the web. It is one of those major contrasts that will dependably exist since neither side truly sees each other.

Periodically, a web venture will request a Graphic Designer yet they should have run with a Web Designer so as to make an expert and proficient site. On the off chance that website architecture gets less prohibitive then they will have the capacity to have more opportunity to make. As HTML editors turn out to be better at making productive sites, it will be less demanding for visual planners to utilize the World Wide Web to display their thought.

The Debate Over Choosing A Web Design

When you’re looking on the best way to design your website, you should start with the layout of your site. Thus, it’s imperative that your web design company should be related to your business enterprise model. The majority of the company owners prefer doing this work independently. Because of this, any design you have must be professional and fashionable. As a way to do so, you will have to have a very customized website for your organization.

If you need your site finished in a rush, it’s essential that the web design company will be in a position to complete it in an acceptable period of time. You will receive a website which will continue to keep your visitors engaged and interested in what you’ve got to offer you. If you have made the decision to develop a web site for your company in PHP then you’ve got to hire PHP developer who is best or search for the ideal PHP development company which may deliver you excellent site.

A website will help to connect the visitors with the provider. Everyone knows that a site can be of fantastic aid to a business but then to be able to derive the vest possible results it is crucial to pick the very best web design company. Website has changed into an amazing medium for business proprietors to reach out to their clients and increase sales. A company website will help to grow your brand on the internet and the site must appear great when compared with your competitors to remain in the market.

It will become imperative that you select a web design company which is both dependable and inexpensive. If a company is unwilling to disclose the specific services they intend on supplying you with, this ought to be considered a red flag for you to move on to another company. Some companies also supply online shopping that is the demand of this modern age. Thus, be sure that the final chosen web design company has the complete grasp of your company.

With the growth in the usage of social media and internet advertising, it is now essential for a company to indulge in Web Design for superior business benefits. So if you’re a business you will need to have across what you can do to help your clients or any offers you might have. Unless you operate a web-based organization, you likely do not have web design experience within your organization. As your company grows so will your site. Therefore, picking an ideal web design company in line with the budget is very much important to keep up your organization on the market.

The search engine optimisation company should eliminate weaknesses in your site’s meta tags, descriptions, and structure as a portion of their expert services. A capable SEO company can develop your digital advertising and marketing plan so that you get a cost-effective, okay solution, providing you the flexibility to resist the limitations and keep up a strategic distance from the costs and hazards of standard marketing and advertising procedures. Deciding on the best internet hosting provider is a significant choice. An internet marketing service would help a business to maintain an internet presence of terrific importance. Promoting your organization on a worldwide level, while attracting your prospective clients, is the best purpose of any company and a custom designed website can help you to accomplish that.

Finding a reasonable company is important from several facets. Depending upon the correct web design company to design your site may be intriguing sometimes if you’re not certain about what you ought to expect from a web design company.

You will have to search thoroughly to pick the one which suits your need, liking and budget perfectly. It is extremely easy for a company to take credit for a specific website. Thus, take a look at the customer support features and schedule consultation with the company that you are seriously considering. Along with a lot of other facets, the very best web design company will keep SEO in mind. Employing a reputable web design provider matters because it is going to ensure you a functional and appealing site.

When it has to do with the online businesses, they know the value of their websites in developing their business for a consequence of which they require the need of a very good company. An excellent web design company ought to be offering a very clear and precise design strategy. An expert web design provider knows the vital elements of superior web design, which are the things which keep website visitors engaged and interested.

Web Design Trends

Recent years have revealed some of the most stunning website designs since the dawn of the internet. Be it non-traditional navigation or mind-blowing imagery, we’ve come a long way. But as the landscape evolves, popular trends change in web design… like in all creative arenas. Indeed, much has changed and will continue to change. So what will be the web design trends for 2018?

Website design concepts in the coming year will offer interactive animations, chatbots, intuitive assistance and more rich experiences. Technologies like virtual reality, machine learning, and voice recognition are now advanced enough to be mainstream. You can expect streamlined, clean, and no-frills. Simplistic designs that don’t overload the senses, and leave room for those new technologies to entice the online visitor.

Priority On Mobile Browsing

In 2018, design concepts and engineering for mobile devices will take precedence over desktops, notebooks, and other gear. While this won’t make headlines, cell phones and tablets have recently taken over as the choice equipment for online browsing. A fundamental in the coming year will be Mobile Performance (or digital experience optimization), so 2018 will see innovations to the functionality on cells and tablets. Things we’ve never seen before, on any medium.

A Sleeker, Cleaner Layout

In recent times, designers started creating sleeker, cleaner website concepts for better browsing performance. Image-heavy pages are slow to load and frustrate visitors. Simplicity will be elevated to a whole other level in 2018, making smarter use of Negative Space. White space is nothing new, but among the web design trends for 2018, developers will find better uses for it. Particularly on mobile, speedy light-weight downloads will be essential.

Flamboyant, gimmicky designs are out. Everything is there for one purpose now: to increase conversions. Negative space draws attention directly to the engagement or conversion point, with less distraction.

Eye-Catching Typography

Beautifully crafted typography is known for imparting character, stirring emotion and setting a mood for a page. As visual displays evolve, designers will innovate on typography even further, appealing to users and attracting more visits. Already we’re seeing bold, expressive, and artistic fonts taking the place of images, and we should expect to see more unique, hand-rendered typography. Among other web design trends for 2018, expect to see lots of bold headers and text links instead of buttons. This will have a trickle-down effect on SEO techniques and Content Marketing practices, too.

Video Takes On More Importance

All of 2017, we observed the continued rise of short video use on corporate websites. While video isn’t new, it remains a multipurpose medium used for marketing, educating, and with a more modern twist than still photography. Indeed, an alternative approach to storytelling for businesses. Yes, video is taking over, and will become an even greater web design trend in 2018. Inspiring greater engagement, we find most online giants are giving more weight to video as time marches on. Facebook, Twitter and Google are among those.

Websites in 2018 will take video to new, thrilling places that seemed like crazy fantastic dreams not that long ago. You’ll see websites equipped with 360 vids, 360 modeling, video mapping, and interactive applications.

Subtle Animations

Technology has evolved and web browsers handle animations much more efficiently than they did before. Animations used to be tacky and distracting, but 2018 will welcome a new dawn of subtle, informative animation. Expect to see cinemographs and scroll-triggered animations, among others.

Cinemographs: Achieving balance between a static picture and traditional video, cinemographs will be seen all over web design trends for 2018. Not as slow or data-heavy as a video, these quick clips create dynamic imagery that does just enough.

Scroll-Triggered Animations: while not new, they’ll be used differently in 2018. They’ll be employed for a purpose: to draw attention to critical locations on the page. Simplistic and tactical, these scroll triggers will be designed to increase engagement and conversions. The animation entices the user to keep scrolling, drawing them down to the conversion-point, while informing them on the product.

Voice User Interfaces

Perhaps the next major breakthrough that will revolutionize web browsing. Voice user interface is otherwise known as Voice Search, Digital Assistant, or Natural Language Processing (NLP). It refers to a person’s interaction with a computer (or mobile device) through spoken word. Don’t be surprised to encounter websites with their own voice user interfaces among web design trends for 2018. With voice search on the rise, be sure your company’s website content is compatible, as people speak another way when using voice commands directed at machines. This will be especially important for open-ended searches, starting from an engine like Google or Bing.

Micro-Interactions

Micro-interactions allow the user to interact with a website without reloading the page. Historically, the internet has been very static. Every new submission meant a page reload. While this appears minor from the outside, it actually creates a hiccup or bottleneck in the user’s enjoyment. Some visitors will simply lose patience and abandon ship, and you’ll lose consumer data or possible conversions. Micro-interactions help eliminate those hiccup delays, yielding richer interactions for the visitors, who are now more likely to stay and engage with your site.

Progressive Web Apps

Many designers, recognizing the popularity of mobile apps, have begun developing a blend of traditional app behaviors with web page behaviors. This website-app hybrid is called a Progressive Web App.

As progressive web apps become more popular, we’ll see the upgrading of functionality of websites to include things like push notifications, splash screens, offline mode, and animated page transitions. We will see greatly refined cognitive capabilities, greater dependency on natural language processing, and more automation. Apps will learn and then react to your personal preferences and style.

The Power Of Facebook

Facebook is becoming equally valuable, if not more valuable, for offering all the content generally found on a business’ website. Facebook is fighting to become a destination for content, offering a blog platform, reviews, live chat, and live streaming. This is especially true since the public has discovered how to use hashtags on Facebook. In many cases, clients discover a Facebook page before a business’ website and never even click-through; they’ll simply call or message online and become an immediate prospect.

In 2018 building your business’ experience on Facebook will become more important than ever. It will use Facebook to drive people to your website, instead of the other way around.

Responsive Design

If you haven’t heard of responsive web design before, it’s a method of building a website using CSS media queries and flexible layouts to design one single, dynamic experience. It then adjusts the display of content, according to the type of device it’s showing on. There will be a large increase in the number of companies who leverage this among their web design trends for 2018. Businesses will be utilizing responsive design to achieve the search rankings they desire; keeping consumers happy and informed during their online visit.

Security

Security Will Gain In Importance

In 2017, malicious hacking became an even bigger issue than before. Malware was bad enough, but the Ransomware outbreak was much worse. As you think about your web design trends for 2018, be sure to consider the security of your customer’s information. Make sure your security certificate is always updated, and on all pages.

Responsive Web Design

Today, the web is not only limited to desktop. According to Statista, there won’t be less than 2.9 billion smartphone users by the end of 2019. With the “ever increasing” number of smartphone users daily, more and more people are browsing internet solely via smartphones. Yes, more than 60% of searches online now come from a mobile device.

Can you remember the last time you visited any website on your smartphone and shut that website simply because it was not looking good on the screen of your smartphone? It was likely not a pleasant experience. What if that was your website? You would be feeling nauseous about it.

Responsive web design isn’t a fashion anymore, rather it’s a must. Today, if your website isn’t efficient enough to serve screen of multiple devices, it’s going to incur you lose in ways you might haven’t imagined. Hence, it is very essential for you to have a “responsive web design” for your blazing idea.

When it all started…

It was the year of 2010, when a web designer named, Ethan Marcotte first coined the term, “responsive web design.” In those days, web developers used to build different sites to accommodate all the tribes of devices out there in the market.

With the increasing number of “tribes” of devices, this way didn’t seem much efficient to create websites. That is when the trend of responsive web design came to life.

Responsive web design offers us a way forward, finally allowing us to design for the ebb and flow of things.

-Ethan Marcotte

After all What’s the Definition of Responsive Web Design?

According to Ethan, a responsive design is composed of three distinct parts:

1. A flexible grid.

2. Flexible images. Or more specifically, media that works in a flexible context (whether fluid themselves, or perhaps controlled via overflow).

3. Media queries. The final layer of a responsive design, media queries optimize the design for different viewing contexts, and spot-fix bugs that occur at different resolution ranges.

“A responsive design simply means a website that feels great on any device of your choice.”

Here’s Why You Should Consider the Thought of Having a Responsive Website:

Because it looks amazing! The first compelling reason you should consider the thought of having a responsive website is because responsiveness can make your site look simply amazing!

Having a responsive website, can also help to engage your users, thereby leaving them with a good impression about your brand as a whole.

1. Deliver Excellent UX:

With a responsive website, you can deliver the most luxurious user experience to your end users. No one likes to sit in front of an “ever loading” broken or a shrunken website. With a responsive design, you can deliver the most amazing UX that will make your users fall in love with your brand. Today, most of the web design companies offer responsive website design to better serve their clients.

2. Reach the Farthest End of the Corner:

With a responsive website design, you can reach people who don’t have the luxury to surf internet via a personal computer. Responsive web design will help you address all the users out there searching for you. This can help to increase traffic on your website. Not only that, it will also help you to boost your ranking in Google.

3. Reduce Maintenance Cost:

Initially, if you were to hire a website design company they would create two separate versions for any website – one for mobile and the other for desktop devices. What this did was it increased the overall effort and maintenance cost for keeping both the versions updated. However, if you have a responsive web design, you will be able to manage your website much efficiently and easily, with least resources.

Final words, now you know how crucial it is to have a responsive web design for your website. If you want your business to grow in leaps and bounds, you must consider the thought of having a responsive website. If you want help in making your website responsive, there are many companies out there who offer responsive web design services to help you make your website look exceptional.