Monthly Archives: June 2018

What Video Games and Choosing a Web Design

Picking a web design agency and choosing a video game can have a lot in common. There are millions of websites and games out there. They cover so many topics and storylines, showcase so many businesses. It is quite difficult to emerge out of that ocean of websites to announce to the world that you exist. But, there is a simple solution – a web design agency. Approach one and get a web site created for you.

Making the decision to approach a web design agency is only the tip of the iceberg. There is a lot more to choosing one. Think of it like a video game where you (the hero/heroine) have to find the treasure (the perfect web design agency).

Research, Research:

The first thing you need to do is research. You could think of it as choosing between two awesome games, when you can afford only one.

A few years ago there were only a handful of web designers out there. Now, there are hundreds, if not thousands claiming to be excellent web design agencies. Obviously, not all of them are trustworthy, and none can be taken upon face-value. You need to create a list of prospective web designers and web design agencies.

Referrals and Testimonials:

Try referrals – ask around. It’s what you do when you get stuck at a difficult level. You ask your friend how to get through. It’s like Super Mario and the Lava level. It takes ages to get through, but totally worth it in the end.

Similarly, ask your friends or co-workers if they know of any good agencies. You need to be able to verify that the names you are given are truly good ones. Ask for contact information of their former customers. Of course, these can be friends or family pretending to be customers. Make sure that you do a thorough check. You can ask to see samples of their work. This is like going online and checking for tutorials to get through that annoyingly difficult level.

Some would recommend looking for a web design agency which has done work for a public institution, public institutions, apparently, hire only the best.

Ask Questions- Intelligent Ones:

This will arise when you are in a gaming message board. You do not want to interact with amateurs who know nothing. You want the hard-core, die-hard fans to tell you how to succeed in the Legendary level of Halo. You want quick-fix cheat codes.

So, question them; make sure they know their stuff. You do not want to enter into a contract with someone who only claims to know stuff without much in the way of experience. After all, theoretical knowledge is a little different than actual hands-on work experience. Pitch your idea. Ask them for a timeline, a quote and so on. Tell them your expectations. If you seem to be gelling well together, then you’re good to go.

Online message boards can be creepy as heck. You never know who is going to IM you with what proposition. Just like that, if you think there is something shady about the web design agency, then go with your gut and get out while you can.

Check out their Website:

This is a bit like reading reviews and doing a trial at the store before buying a game. You want to make sure that the quality is good, that the storyline is good, that the levels are not too tough- think Legendary in Halo. Make sure that the game is more of the Heroic variety of levels.

You are looking for a web design agency, make sure their web design looks halfway decent. You do not want to hire someone whose site looks like a kid’s doodle. There are so many web design agencies out there whose websites will make you ‘ooh’ and ‘aah.’ But, a web design agency with a simple, clean website is nothing to sneeze at either. Make sure that the site makes it easy for you to find information.

SEO Expertise:

People rarely play video games that they can’t discuss with someone else- be it on an online forum or with fellow video game nerds. So, pick a fairly, if not super, popular game. If you do pick a relatively unknown game and end up liking it, then you want to share it, spread the joy.

So, pick an agency which also knows the latest SEO techniques. If you have great web design but can’t get traffic or rankings, then you’re gone bust. The whole point of slogging over a design will be of no use. So, pick a web design agency with an SEO.

Moving From Graphic Design to Web Design

Who is a graphic designer?

Graphic designers combine text and images to create designs and layouts. It is their responsibility to create interesting designs which attract the viewers’ attention and effectively communicate the message. The message may be meant for both offline as well as online audiences. To put it in brief, graphic designers deal with how objects look. It is all about making static designs as visually appealing as possible. There are many branches of graphic design and many designers specialise in creating one category of work – such as Film poster designer Raj Khatri – while others prefer to do a little bit of everything.

Who is a web designer?

Web designers are broadly divided into UI and UX designers. User Interface designers are responsible for the way the layout of an application or a website i.e. the interface looks to the audience. While user experience designers are more concerned with what happens when one interacts with the interface. Together, they both work towards how the product feels. Their goal is to maximize product simplicity. They refine and iterate to create the best possible experience for the users.

As you can see, graphic designers are different from UI/UX designers in terms of both their process as well as the final result. There’s no doubt that currently UI/UX designers are in the greatest demand in India. They bridge the gap between how things look and how they work; and are at the forefront of creating fantastic products for people in the technological age. On the other hand, the graphic designer market has fallen a bit stagnant and the job market is shrinking for them compared to more technologically relevant designers.

Lots of graphic designers are in fact, making the switch over to becoming web designers. Are you too looking forward to making the switch? Here are five tips to keep in mind when moving from Graphic Design to Web Design;

1. Don’t be the Expert

The best web designers are the ones that don’t have all the answers. Huh, what? The key is to understand that all clients are different and one solution will not work for them all. You need to understand what designs they need, exactly and create it for them. Often, giving them an answer won’t be enough. You will have to research and give the clients reasons why your answer is right. Be prepared to get stumped every day and having to work hard for every single change that you make, because you’ll need to be accommodating of the clients’ needs in your designs.

Good web designers always start with the basic, always plan ahead while working and create rough wireframes for your designs. Rough is the key word here, as many designers often put too much effort in making their wireframes look pretty and lose focus on their purpose. This is a very important point for graphic designers as aesthetics take a backseat when it comes to creating wireframes. This doesn’t mean that you need to throw away your creativity but you need to learn to focus it and use it in the right places.

2. It’s a Science as much as an Art

Being a web designer, you must embrace product thinking. Being a web designer means understanding that designs overlap with product management, as no one can design an intuitive user interface for a product that they don’t have a clue about.

User research and testing is a big part of web design. Your intuition as well as all kinds of biases should never get in the way of the design process. This means that you’ll have to conduct interviews, studies, inquiries and testing to validate your design and ensure it’s intuitive to your users.

It’s a scientific approach, and you should understand that in web design the definition of beautiful is what makes users feel good while navigating through your interfaces and not what is just easy on the eyes. To achieve that you should not only be good at the art, you need to understand the science behind it all as well.

3. Design for Information

One of the most important aspects of good web design doesn’t deal so much with pixels, colours or typography, as does with the content that is inside your designs. People use websites and apps not for their beautiful designs, but because they want easy access to the content. While making the switch from graphic design to web design, one must keep this aspect in mind and make sure one’s designs are as simplistic as possible. It is very important to make it as easy as possible for the users to find the content that they need. The entire interface must be logical in its arrangement and easy to access for the end user.

4. Follow guidelines, don’t invent your own

“Wait, you want me to follow convention!” Although this sounds like cyanide to graphic designers, it makes perfect sense when it comes to web design. Like programming, UI/UX design has guidelines, such as Google’s Material Design for Android or Apple’s iOS Human Interface Guidelines. And following those is critical to ensure your design doesn’t cause any confusion in the mind of the users.

If you break completely from already established patterns, you might experience a steeper learning curve for new users. Many of them will not bother to figure out your design patterns and will move to another website or application which fits into what they already know.

However, this doesn’t mean that you have no space for customisation and offbeat design solutions. You do to some extent, but unless you work at Apple or Google, it’s not recommended to reinvent entire design patterns that your users have already got used to. It’s not creativity but usability that is important in this field.

5. Play Around

While it is but obvious that you will need to research and read up as much as possible on the world of web design, one thing often missed out on is that as a web designer, you should just visit as many websites as possible. Many graphic designers feel that using a reference throws off their intrinsic creativity and so they avoid using references for what they create.

Note down what you like about them and what you don’t. What makes them different from their competitors? What makes accessing content easier for you? Do you like that additional menu bar? How many clicks or actions does it take to reach from one section of the website to another? All of this will help you out a lot when you are designing your own websites as you can then learn from what others have done and avoid the mistakes that they’ve made.

Your Home Business Web Design To Avoid

While every Web site design should reflect the unique qualities of the business itself, there are some universal rules of professional design that every business owner should follow. You don’t want to lose a potential customer or client due to a simple mistake.

1) Don’t Be Too Flashy

Flash animation certainly has its place in the Web site world – but it’s typically not on the home page of your business site. Customers arrive at your Web site expecting to find helpful information about the products and services that interest them – not a slowly unfolding display of digital animation. Use flash wisely – and sparingly – in your professional Web design. I recommend not using flash at all; especially if you are using SEO. Discuss the pros and cons with your design team.

2) Don’t Strain the Eye

Keeping Web site design simple can literally save you – and your customers – from headaches. Use a tried-and-true font style, such as Arial, that’s sans-serif and proven to be readable. Background is another area of concern for professional Web design. Using busy patterned backgrounds or placing colored type against a black background may cause users to get frustrated and leave your site.

3) Don’t Make it Difficult

Use of navigation in designing your web site is like using GPS on a road trip. Use it wisely to guide visitors to the desired destination – and they will enjoy themselves along the way. Resist the urge to get too creative with this aspect of your web page – a clean navigation panel is a user’s best resource. Don’t lose your customers interest in a flood of flashy pictures and spinning click here buttons.

4) Don’t Waste Time

When your Web site design is full of graphics and images, it requires a greater amount of bandwidth. This increased bandwidth takes longer for the user to download. Keep in mind that some people use older computers. In the time it takes for your Web site design to load, your customer may very well decide it’s not worth the wait. Only use the graphics and images that are absolutely necessary for your web site and save the rest for your portfolio.

5) Don’t Overdo It

Too much or a cluttered Web site design overwhelms your site’s visitors and can make your business appear unprofessional. A disorganized site tends to reflect poorly on the very business it is supposed to promote, while a professional Web design speaks volumes about your attention to detail. Keep it simple and clean.

A good website design needs to not only turn customers’ heads, but also keeps them interested. Follow the simple guidelines of a business Web design and you’ll see the beauty in a more positive visitor experience.

Create a Professional Web Design for Your Home Page

There’s no place like home in professional Web design – the homepage, that is.

When you create a website homepage, keep in mind that first impressions truly are everything. You only have a few seconds to capture their attention. More than any other page on your site, your homepage’s design should help your visitors answer several key questions about your business.

Bringing visitors to your homepage is only half the battle. In order to be effective, your homepage must also encourage visitors to stick around and take action. Whether you create a website yourself or work with a professional Web design company, there are several steps you can take to make your homepage a sticky success.

Add a Logo Design

Little things can make a big difference in professional website, and that is certainly the case with adding a logo to your homepage. A professional company can work with you to create a customized logo design that strengthens your brand identity and boosts customer confidence. This logo should also be produced in several file formats for images –.JPG,.EPS, and .TIF — so you can use your new logo in the website or in print marketing materials.

Explain Who You Are

You’ll need to tell visitors about yourself – and do it fast. Building rapport and relationship is a key part of attraction marketing for your business. As soon as a visitor arrives at your homepage, the clock is ticking. If your page does not point them directly to the information they want, they may lose interest in your company. One popular way to accomplish this — add an “About Us” page to your website.

Reduce Scrolling

Here, web site layout takes its cue from print design. Just like a newspaper’s major headlines should be above the fold, your professional Web design should place your most pertinent information above the point where a visitor must start scrolling to view. The more scrolling required by your Web design, the less likely your visitor is to stay.

Test for Compatibility

When you create a website homepage, remember that not all browsers and devices were created equal. Keeping your design simple can help you capture the largest possible audience across the board. To be sure, though, you’ll need to test your website from multiple devices and browsers.

Update Regularly

Once your web site is completed, you may be tempted to leave it that way for quite some time. A website, just like a business is always changing and growing. In order for your site to keep visitors and search engines coming back for more, it must be updated regularly. You want to keep building your contact data base with new information and subscriptions.

Components Of Professional Web Design

After the introduction of the web, the primacy of web design could not be ignored. The first was the baby of TimBerners-Lee of CERN, (one of the world’s largest and most respected centers for scientific research) when he created a global hypertext project, which he christened as the World Wide Web defined as “a wide area hypermedia information retrieval initiative aiming to give access to a large universe of documents.”

Web design, though now associated with graphic design arises from technological advancements of the browser in particular. Starting with the Mosaic to Internet Explorer and beyond, web browsers have helped web design evolve at a rapid pace.

Today, companies vie with each other and are constantly improving on their web design. And this is not surprising because first impressions, which are very important, are all formed on the basis of the design of the website.

There are seven components of a visually appealing web design

  1. Colors – The website’s color should convey your company’s identity. Colors have emotional connotations so it is important you use the right color.
  2. Fonts can also carry the meaning of what your company stands for like a serious looking font like Times Roman would be suitable for a news website rather than Freestyle Script.
  3. Pictures and Graphics – Make the website visually appealing rather than lines of text only.
  4. Simplicity- It should be simple not complex and simple not boring.
  5. User friendly – Navigation should be easy and meaningful
  6. Clarity – Images and text should be sharp
  7. Consistency – Every page on the website should have the same heading, color, button styles to reinforce the subliminal message that the website is conveying through its design to the viewer.

The latest trends in web designing are listed below:

Web trends – Use of hero images (a large banner image, usually placed in the center of the web page and consists of image and text and may be static or moving). There use of minimal (use of negative space) flat design which incorporates the needs of mobile interface rather than a computer, video sliders or slide shows added to a web page, background video, CSS animation, front end frameworks and framework of ready components like Bootstrap, etc.

The latest web designs take care of the two most important concerns of UX (user experience) and mobile platforms, for which Flat designs are being preferred as they are easy to download and basically have the visuals stripped to the basic levels.

Typography – A variety of typographies are available such as serif, sans serif and handwriting.

Material design, which is a set of Google design standards, that has separate elements like the layers concept in image editing software. More imagery and less text.

Dynamic storytelling – Telling a story through graphics supported by text.

Feedback, but from comments on social media pages rather than from the commenting system provided on the website.