Monthly Archives: July 2018

Hiring the Right Web Design

Web Design is an area that includes a wide spectrum of service providers such as web designers and web developers who may be individual freelancers or part of small and mid-level digital agencies with niche skill set employees or the bigger high-end design studios with bigger employee count, larger infrastructure and capability to provide expanded services.

Web Design companies always strive to exceed the expectations of their clients in providing services; however, companies who desire a web presence have to be extremely careful in choosing the right web design company primarily because the service provider has to intuitively understand and provide what the company needs for a wholesome web presence. Factors such as user-friendly navigation, compelling design and flow, SEO friendliness etc. have to in addition be attractive but productive enough to convert prospects into customers.

Every company that needs a web presence has to ask upfront some very pertinent questions; these could be customized depending on the need-of-the-hour but broadly cover the following areas.

• The web design company’s qualifications, designations and experience – a long standing company has earned its reputation by longevity which is a fairly good indicator of skill and the stability of the enterprise. It also translates into sound design work and reputation for excellent customer service. This is very important because several start-ups die out leaving an organization flustered when looking for upgrades and maintenance. Any agency with fair amount of experience, client interaction and sound qualifications is worth a try.

• The employee count and specific roles and skills – the agency does not have to be a big one but specific skills need people to play those roles – web designer, web developer, graphic designer, programmer, project management, etc. along with skilled sales & marketing people.

• Other skills provided besides web design – for an effective web design, the agency has to be adept at search engine marketing, content writing, search engine optimization, social media marketing etc. The services provided have to match the requirements of the company seeking the services. In addition, capability in defined areas such as quality checking and testing, programming languages, operating systems and conformity to web standards is a must.

• Willingness to understand business knowledge and provide a formal proposal – any agency that takes time to understand what the business needs in terms of current existence, improving sales and turnover goals, future prospecting, and many other aspects will clearly have the upper hand in creating a website that plays a great part in brand and internet marketing goals.

• Average timelines for job completion – the formal proposal of the agency should include realistic timelines with systematic tracking of design approvals, changes and amendments as work progresses and provide fresh timelines at each stage with proper co-ordinated effort from the rest of the team.

• Payment terms – any web design company that charges a full upfront fee should be kept at arm’s length. Only those who design payment terms on stage by stage basis with agreed deliverables and payment milestones should be encouraged. It may also be necessary to know if payment terms include future maintenance, providing updates and versions, providing relevant content and testing etc.

• A sound Privacy of Information and Non-Disclosure Policy – this is extremely crucial as the agency may have access to sensitive information that cannot fall into wrong hands. Besides, the concept itself should be kept in strict secrecy to prevent competitors and business adversaries getting hold of it and taking away the originality of the design and content.

• Outsourcing to third parties – if the agency is in the habit of outsourcing components of the worth to third parties, it is better upfront to know what components and who the third-party agencies are. It is also necessary to know if they are in different geographical locations.

Steps to Hire the Best Web Design

Website Designing is a specialized area that includes a wide range of service providers such as professional web designers and web developers who may be freelancers or part of little and mid-level Web Design Agencies with expert team members and potential to offer extended services.

Web Design companies constantly try hard to exceed the needs and requirements of their customers in giving out affordable services; conversely, companies who need a web presence have to be tremendously vigilant in selecting the precise web design company principally as the service provider has to instinctively recognize and offer what the business needs for a nourishing web presence. Crucial things such as easy navigation, responsive design, and flow, SEO optimized etc. besides website should be attractive but fruitful enough to alter prospects into clients.

Every business that requires a web presence has to ask frankly some very relevant questions; these could be modified depending on the need-of-the-hour but largely wrap the following areas.

• The web design agency portfolio, qualifications, and experience should be checked initially. Generally, an experienced company has grossed its status by durability which is a quite good sign of skill and the constancy of the venture. It also transforms into outstanding design work and reputation for exceptional customer service. This is very imperative because various start-up companies die out leaving an association embarrassed when looking for upgrades and continuance. Any design agency with the good amount of experience, customer interaction, and worth portfolio is the best one to try.

• Any company should have dedicated and skilled employees. The agency does not have to be a giant one, but precise skills need employees to have those designations like web designer, developer, graphic designer, team leader, project manager, etc. along with capable sales & digital marketing persons.

• Any agency should be capable of fulfilling all the needs of a customer besides web design. The effective company should have an idea about digital marketing, content maintenance, search engine optimization, social media optimization and many more. The services offered have to fit the requirements and expectations of the business looking for the services. Besides, competence, in particular, areas such as quality checking and testing, programming, operating systems and conventionality to web principles is a necessity.

• Eagerness to comprehend the business knowledge and should offer an official proposal to all clients. Any professional agency that takes a certain time to realize what the business requires in terms of present business market, increasing sales and profits, future branding and many other features will obviously play a major role in designing a company website that plays an enormous part in brand and digital marketing objectives.

• The professional proposal of the company should comprise practical timelines with efficient tracking of layout approvals, modifications and amendments such as work reports and give fresh targets at every stage with suitably co-ordinated attempt from the rest of the team members.

• Any website design company that charges a complete upfront payment should be set aside. Only those companies who intend payments on stage by stage basis with approved deliverables should be buoyant. It may also be essential to know if payment policies comprise outlook maintenance, giving updates and latest versions, offering relevant content, testing and many more.

• Privacy of website information is tremendously vital as the agency may have access to perceptive information that cannot be hacked. Besides, the notion itself should be kept in stern secrecy to foil competitors and business adversaries getting a clutch of it and taking away the innovation of the design.

• If the agency is in the tradition of outsourcing valuable business components to third parties, it is always good to identify what components and who the third-party companies are. It is also essential to know if they are in some other geographical places.

Select Your Best Web Designer

It is negative thinking to say that as of today more than 1 billion websites have been floated; and thus Internet Marketing has become heavily competitive. Instead, the positive side is there are billions of consumers out there, spread in all the countries of the world, as never before. This excellent opportunity can be used to your business advantage. How formidable it is?

If you are really bent upon meeting with success online, and stave off the challenges posed by your competitors, you have to act smart and select the right web designer, from among the numerous web development services. Only this will create your website that fulfills the objectives of a successful website.

Selection criteria for a best web designer:

There are lots of web designer services online. So you should determine first what you are looking for. If you want a demographic-specific web developer, start your search accordingly. For example, if you want to locate a website developer in any part the world, narrow down your search only to that country. (Here is interesting information relating to web development. Singapore Government offers liberal Grants under Productivity and Innovation Credit Scheme – PIC – for business community, to offset the expenses relating to designing and development).

While making the search for web designer services, the main focal points should be –

– Whether they are affordable?

– Can they create websites that stand out?

– Will their designs perform?

– Will the website be found by visitors?

– Whether the Website Design will reward expected results?

– Whether the website development services provides comprehensive services?

Now let us see each of the above questions in detail.

Affordability of web development:

In any business, including online business, cost consideration is vital. You cannot pour out money blindly in the initial stages, if you want to be successful in any business. Online business starts with designing an eye-pleasing, clutter-free, purposeful and technically-sound website. Your website is your online business address; a shop-front; it is the place where you have to take back your Return on Investment (ROI) from.

The web designer you select should be able to create a website, which has all the above qualities; and yet the prices charged should be comparably competitive, if not cheap. You cannot compromise on quality for “cheaper” web designer. So check and compare the cost the prospective designer is charging, with other website designer services and select the best.

Your website should stand out:

Anything that is out of the ordinary catches attention easily. Instead of drudging into the old and worn-out path, your website should be innovative, consumer-oriented, and should be truthful and down-to-earth on its approach and activities. Simply put, your customers should love your website.

Create a Performing Website:

The website’s performance is gauged by its simplicity and functionality. Your web designer should take care to see that your website functions well after uploading online, and should continuously monitor its performance always. Fixing up defects and glitches should be done then and there and consistently. They should be available for contact 24 hours every day.

Accessibility of web visitors:

Today Responsive Website is the buzz-word. It means visitors from all countries through sophisticated servers and computing devices, including billions of Smart Phones should easily access the website, in macro-seconds. Only the web designer can make it possible by proper coding and programming the website design efficiently and effectively.

Result-oriented Design:

Web-visitor traffic is diverted to your site through Search Engines. The crawlers of popular Search Engines pose many challenges to web designer services, in creating a website that gets the immediate attention of these crawlers. Then only they award high ranking, pick the website-link and publish it on the top-page of Search Engine Indices.

Visitor enjoys good experience from a well-designed website, easy-navigation, trouble-free functionality and availability of all required details. This happy consumer-experience is vital for growth of volume of any business.

The web-visitor traffic in crowds, conversion of the visitors into buyers first and then becoming loyal customers permanently, as also bragging about their happy experience with their friends and relatives – everything depends upon innovative, technically-sound, well configured software-rich and functioning website design. This is how a web designer can make or break your online business success.

Web Designer providing comprehensive services:

The web designer you choose should be able to take up and deliver, all the other related services to web design. Their professionals should be well-versed in implementing and configuring latest technology applications, like eCommerce software solutions, SEO Services including consultation, On-page SEO, technical audit, key word research, content development and link-building etc.