Monthly Archives: August 2018

Prerequisites While Selecting The Perfect Web Design

The web presence of your company plays a significant role in the success of your business. Nowadays, entrepreneurs prefer to do online research of your company and study your website thoroughly before investing or signing any business contract. Entrepreneurs who are not accustomed with web projects and don’t know how to select the perfect web design company often land up choosing the wrong one. Availing the services of a wrong web design firm can produce devastating effects and affect your business adversely.

However, according to web design experts, there are few points which should be taken into consideration while selecting the perfect web design company. Such points may include:

Web design Pricing:

A good quality website design ensures excellent business opportunities. In the world of web designing, a good quality Designer demands a decent price, while a low cost equates to pitiable quality. However, few web companies offer initial quotes and hide the actual cost which eventually piles up. In few cases, often clients complain of doing business with “Discount Web Design Companies” which promises of a reduced cost but results in loss of time along with money. Hence, selection of web companies on the basis of pricing should be carefully conducted.

SEO Services:

Such services focus on improving the ranking of your website in various search engines like Google and Bing. Higher search engines attract the organic leads, which are received without paying a penny to Google. If the effectiveness of SEO is neglected, even an attracting and excellent marketing strategy will not be able to attract visitors to your site.

Proper Marketing:

Marketing is the key to propagate information about your website among the web crawlers. Make sure you hire a designer who can comprehend the thinking of the consumers and devise a website layout which will guide them in-and-out of the sales process. Without implementing such element, your particular website will lack adequate luster and visibility to create a difference in the business world.

Effective programming:

It is an absolute imperative for the growth and success of your website. A slight error in functionality can affect the professional look of the website adversely. Likewise, tremendous programming can add value to your prospects by making your site more use-friendly and easy to access.

Copy writing:

It may go unnoticed, but copy writing is surely an important point to ponder when it comes to selecting the perfect web for your website. To get the best out of our website, make sure you hire a web design firm which has a professional copy writer to meet the immediate needs for unique words.

While selecting a web design company for your website, make sure all the above points are covered. The above mentioned points are essential for the success of your business concern and will benefit you in the long run significantly.

Choose a Professional Web Design Company

When it’s about establishing a perfect online presence, one must first of all overhaul his/her current boring website and get it designed as per the latest standards. As it is rightly said that your first impression is the last impression, so is the case with your websites and this makes the hiring of a professional web design company really important.

No matter how great looking website content do you have, it will do badly simply because it’s designing was not up to the mark. Therefore, a web design company plays a significant role in defining your web existence. Your chosen firm must be capable enough to employ the right skills to bring out the best web development and designing results.

Now, how to determine whether your selected company will rock your website or not? Well, behind every successful online business, there is a reputable web design company and this will help you in making the best choice. Here is the list of some of the qualities that a professional web design company possesses, which will help you to avoid those amateur pitfalls.

1. Innovative and Creative Approach: These days having a website is not enough. You have to make it unique and impressive to get that desired attention. So don’t just settle for any average looking website, instead try to achieve something bigger and better. When you get such a web design company for your business, only then think of availing its services.

2. Search Engine Optimization is the Need of the Hour: Your hired company must be proficient in optimizing your website to top ranks. Once the designing part is over, it is the SEO that is responsible for your website’s success. A good web development company would employ the skilled professionals for improving your website’s online visibility.

3. An Easily Navigable Web Design: Apart from creativity, another thing which really matters is whether your website is easily navigable or not. There is no point in having a website which is only attractive. For a successful website everything has to be in balance. So you must go through the different designs to know about the abilities of your hired web design company.

4. Cost-effective Website Design: Cost is the biggest factor while hiring a web design company. It is must to set your budget and stick to it. Even if you have thousands of dollars to spend, it should be spent wisely. A professional company will always have some packages as per your requirements and you can choose from it accordingly.

5. An Attractive Portfolio: It is the portfolio of a web design company which gets it selected. Therefore, it must be great in terms of graphics and web design, along with this, it should also illustrate its wide range of experience with some established firms of the world. This will be a good proof of their reliability and skills.

6. Client-focused Approach: A company with a customer-centric approach is an ideal choice as it will take the full responsibility of your project and will be available for you 24/7. Joining hands with such a firm will not only provide you the best design results, but will also offer you free of charge website maintenance services.

7. High-Quality Service: There may be lots of web design and development companies out there, but going with the one that offers the unparalleled levels of quality is what actually matters. It is necessary to choose the firm that gives a guarantee on its services, which will eventually reflect its reliability.

Responsive Web Design Or An Adaptive Layout

The mobile web has changed the scenario of how we previously used to sell or buy online. With tablets and smartphone, the internet of today has revolutionized. In this era, now if you want to convert customers online, make sure that your website performs perfectly on these three channels; smartphone, tablet and desktop.

This is what a responsive web design and adaptive layout offer to web business owners, an effective visibility on all screen sizes. But if these two processes give the same thing, then what is an ideal option for a startup business to choose, that is not only under the budget but also increases the business reach.

This article aims to offer an understanding of both adaptive layout and responsive web design- and also does a brief comparison of both so that you can decide which of these solutions is best for today’s web.

What Is Adaptive Layout?

As mobile web went mainstream, the adaptive layout became a common mode of web design and development that enabled a website to serve to mobile and tablet visitors. However, this technique was more complex when building a website from scratch. This is the reason most of the business owners choose adaptive technique only to retrofit an existing normal website for mobile. In Adaptive layout technique, developers used to target commonly three resolution viewports to retrofit a website. This process also involved pre-designing analytics to track down which resolutions gave a larger number of visitors to a website. This allowed the error free completion of development on every viewport.

Designing and developing for more than three viewports was also a hassle because on each viewport the website requires a different design and development. Although, many complex web application use the adaptive technique but its complexity was the reason this technique couldn’t catch- and later responsive web design technique became dominant.

What Is Responsive Design?

The responsive web design & development technique is today’s catch-all term when it comes to making a website look great on either a smartphone, tablet or desktop. It is the solution for future that has less sophistication, high scalability and seamless fluid functionality. With designers there are different ways of designing a responsive website, some suggest to begin with in-browser designing, while some suggest to design and develop the website at the same time.

The biggest selling point of responsive is that you use all the viewport resolutions in consideration, but you don’t have to design differently for all of them. You can test a single design on all the viewports and then fix the breakage with the help of media queries. Pre-design analytics is also good for this strategy but as your website will be serving to all the resolutions, you can rest assured that your mobile visitors will see your offerings in a creative way. The Ideal way of starting a responsive website design is to do that from a high-resolution device that lets you catch and test all the viewports.

What To Choose For Your Website

If your goal is to have an exceptionally well performing website for smartphones & tablets, low resolution and high-resolution, then Responsive web design is by far the lightest and the most reliable technique with which you can do that. However, if you plan on introducing a complex web application to the web with known target markets and channels than you can also go for an adaptive technique. That being said, some web owner who are not only backing a web application but a platform as well, go for a custom and special needs responsive website design that works efficiently in meeting their demands: As an example consider DezineGeek’s Linked Up Learning website that houses both an application and a web presence.

Furthermore, it is worth mentioning that some of the most successful startups of today, hint responsiveness and creativity as the key for converting on all screen sizes.

What Is The Average Web Designer

People today may take websites for granted. As long as they can click on links, read the content without any complication, and otherwise browse the site at their leisure, they may not give much thought to a web page’s actual design. However, every website entails intricate designing that would not be possible without the talents of a web designer.

Web designers are crucial to the Internet’s longevity and reach throughout the world. They also are vital to a relevance of any business, organization, or person who wants to maintain an online presence. With that, the industry of web design, as reported by the Bureau of Labor Statistics, is expected to grow by 20 percent in the next decade, a rate that is much faster than average when compared to other industries. In fact, more than 28,500 new jobs will be created between now and the year 2022, joining the already 141,000 design jobs in existence.

Moreover, the 141,400 already working today earn on average a web designer salary that averages more than $62,500 a year, or $30.05 per hour. This figure can be higher or lower, depending on whether or not a designer works as an employee or as a freelancer. Even so, the average salary stands at more than four times the national minimum wage of $7.25 per hour currently being offered to entry level workers in other industries. When people are interested in working in an online arena that will utilize their design talents, as well as allow them to earn lucrative salaries, they may consider joining the job market.

Freelance Web Designer Salary

Unlike employees, freelance web designers arguably have more control over their earning potential. If they establish themselves as legitimate designers and accrue a solid client base, these individuals can set their own rates and work as much or as little as they choose. In essence, they can determine how much money they make on any given day, let alone each year, by working as freelance designers rather than as company employees.

However, as with any freelance career, these individuals face the challenge of actually establishing themselves in a market that is competitive and fast-paced. If they do not put any effort toward building a base of clients, they may earn very little, if anything at all during their initial start-up phase. Once they begin picking up steady clients, freelance designers have the potential of earning web designer salary ranges that go from as little as $20 an hour all the way to $40 an hour or higher. In fact, as the Houston Chronicle notes, it is not unusual for freelancers to earn $50 an hour for a single client’s project. In contrast, people who work as employees in the industry earn about $20 less an hour than their freelance counterparts.

Freelancers also can add to their earning potential by charging extra fees for details like expedited deadlines or more in-depth work that requires more time and effort. They also can recoup the costs of their travel and work expenses if they choose. However, many clients appreciate being told these additional costs upfront or even being given the chance to negotiate a fair price, something that is not usually done when working with employees of a web design company.

Graphic Web Designer Salary

Similar to web designers, graphic designers are tasked with making sure that a website is creative, engaging, and usable. However, these professionals are also typically in charge of making sure the actual graphics of a site are functional and that the website builds a personal or corporate brand as it should. Because these individuals often put the finishing touches on a website before it is released for public use, graphic designers, particularly those who utilize computer animation in their line of work, earn a bit more than those who are just starting out in this field. The average graphic designer salary currently stands at $76,279 per year.

Moreover, graphic web designers are often compensated for the level of professional training they bring to their positions. In fact, people who plan to pursue this aspect of web design often are expected to obtain undergraduate degrees in graphic web design from an accredited university or college. Many employers expect people to earn a four year degree rather than a two year associate’s degree or certificate.