Category Archives: Web Design

Prerequisites While Selecting The Perfect Web Design

The web presence of your company plays a significant role in the success of your business. Nowadays, entrepreneurs prefer to do online research of your company and study your website thoroughly before investing or signing any business contract. Entrepreneurs who are not accustomed with web projects and don’t know how to select the perfect web design company often land up choosing the wrong one. Availing the services of a wrong web design firm can produce devastating effects and affect your business adversely.

However, according to web design experts, there are few points which should be taken into consideration while selecting the perfect web design company. Such points may include:

Web design Pricing:

A good quality website design ensures excellent business opportunities. In the world of web designing, a good quality Designer demands a decent price, while a low cost equates to pitiable quality. However, few web companies offer initial quotes and hide the actual cost which eventually piles up. In few cases, often clients complain of doing business with “Discount Web Design Companies” which promises of a reduced cost but results in loss of time along with money. Hence, selection of web companies on the basis of pricing should be carefully conducted.

SEO Services:

Such services focus on improving the ranking of your website in various search engines like Google and Bing. Higher search engines attract the organic leads, which are received without paying a penny to Google. If the effectiveness of SEO is neglected, even an attracting and excellent marketing strategy will not be able to attract visitors to your site.

Proper Marketing:

Marketing is the key to propagate information about your website among the web crawlers. Make sure you hire a designer who can comprehend the thinking of the consumers and devise a website layout which will guide them in-and-out of the sales process. Without implementing such element, your particular website will lack adequate luster and visibility to create a difference in the business world.

Effective programming:

It is an absolute imperative for the growth and success of your website. A slight error in functionality can affect the professional look of the website adversely. Likewise, tremendous programming can add value to your prospects by making your site more use-friendly and easy to access.

Copy writing:

It may go unnoticed, but copy writing is surely an important point to ponder when it comes to selecting the perfect web for your website. To get the best out of our website, make sure you hire a web design firm which has a professional copy writer to meet the immediate needs for unique words.

While selecting a web design company for your website, make sure all the above points are covered. The above mentioned points are essential for the success of your business concern and will benefit you in the long run significantly.

Choose a Professional Web Design Company

When it’s about establishing a perfect online presence, one must first of all overhaul his/her current boring website and get it designed as per the latest standards. As it is rightly said that your first impression is the last impression, so is the case with your websites and this makes the hiring of a professional web design company really important.

No matter how great looking website content do you have, it will do badly simply because it’s designing was not up to the mark. Therefore, a web design company plays a significant role in defining your web existence. Your chosen firm must be capable enough to employ the right skills to bring out the best web development and designing results.

Now, how to determine whether your selected company will rock your website or not? Well, behind every successful online business, there is a reputable web design company and this will help you in making the best choice. Here is the list of some of the qualities that a professional web design company possesses, which will help you to avoid those amateur pitfalls.

1. Innovative and Creative Approach: These days having a website is not enough. You have to make it unique and impressive to get that desired attention. So don’t just settle for any average looking website, instead try to achieve something bigger and better. When you get such a web design company for your business, only then think of availing its services.

2. Search Engine Optimization is the Need of the Hour: Your hired company must be proficient in optimizing your website to top ranks. Once the designing part is over, it is the SEO that is responsible for your website’s success. A good web development company would employ the skilled professionals for improving your website’s online visibility.

3. An Easily Navigable Web Design: Apart from creativity, another thing which really matters is whether your website is easily navigable or not. There is no point in having a website which is only attractive. For a successful website everything has to be in balance. So you must go through the different designs to know about the abilities of your hired web design company.

4. Cost-effective Website Design: Cost is the biggest factor while hiring a web design company. It is must to set your budget and stick to it. Even if you have thousands of dollars to spend, it should be spent wisely. A professional company will always have some packages as per your requirements and you can choose from it accordingly.

5. An Attractive Portfolio: It is the portfolio of a web design company which gets it selected. Therefore, it must be great in terms of graphics and web design, along with this, it should also illustrate its wide range of experience with some established firms of the world. This will be a good proof of their reliability and skills.

6. Client-focused Approach: A company with a customer-centric approach is an ideal choice as it will take the full responsibility of your project and will be available for you 24/7. Joining hands with such a firm will not only provide you the best design results, but will also offer you free of charge website maintenance services.

7. High-Quality Service: There may be lots of web design and development companies out there, but going with the one that offers the unparalleled levels of quality is what actually matters. It is necessary to choose the firm that gives a guarantee on its services, which will eventually reflect its reliability.

Responsive Web Design Or An Adaptive Layout

The mobile web has changed the scenario of how we previously used to sell or buy online. With tablets and smartphone, the internet of today has revolutionized. In this era, now if you want to convert customers online, make sure that your website performs perfectly on these three channels; smartphone, tablet and desktop.

This is what a responsive web design and adaptive layout offer to web business owners, an effective visibility on all screen sizes. But if these two processes give the same thing, then what is an ideal option for a startup business to choose, that is not only under the budget but also increases the business reach.

This article aims to offer an understanding of both adaptive layout and responsive web design- and also does a brief comparison of both so that you can decide which of these solutions is best for today’s web.

What Is Adaptive Layout?

As mobile web went mainstream, the adaptive layout became a common mode of web design and development that enabled a website to serve to mobile and tablet visitors. However, this technique was more complex when building a website from scratch. This is the reason most of the business owners choose adaptive technique only to retrofit an existing normal website for mobile. In Adaptive layout technique, developers used to target commonly three resolution viewports to retrofit a website. This process also involved pre-designing analytics to track down which resolutions gave a larger number of visitors to a website. This allowed the error free completion of development on every viewport.

Designing and developing for more than three viewports was also a hassle because on each viewport the website requires a different design and development. Although, many complex web application use the adaptive technique but its complexity was the reason this technique couldn’t catch- and later responsive web design technique became dominant.

What Is Responsive Design?

The responsive web design & development technique is today’s catch-all term when it comes to making a website look great on either a smartphone, tablet or desktop. It is the solution for future that has less sophistication, high scalability and seamless fluid functionality. With designers there are different ways of designing a responsive website, some suggest to begin with in-browser designing, while some suggest to design and develop the website at the same time.

The biggest selling point of responsive is that you use all the viewport resolutions in consideration, but you don’t have to design differently for all of them. You can test a single design on all the viewports and then fix the breakage with the help of media queries. Pre-design analytics is also good for this strategy but as your website will be serving to all the resolutions, you can rest assured that your mobile visitors will see your offerings in a creative way. The Ideal way of starting a responsive website design is to do that from a high-resolution device that lets you catch and test all the viewports.

What To Choose For Your Website

If your goal is to have an exceptionally well performing website for smartphones & tablets, low resolution and high-resolution, then Responsive web design is by far the lightest and the most reliable technique with which you can do that. However, if you plan on introducing a complex web application to the web with known target markets and channels than you can also go for an adaptive technique. That being said, some web owner who are not only backing a web application but a platform as well, go for a custom and special needs responsive website design that works efficiently in meeting their demands: As an example consider DezineGeek’s Linked Up Learning website that houses both an application and a web presence.

Furthermore, it is worth mentioning that some of the most successful startups of today, hint responsiveness and creativity as the key for converting on all screen sizes.

What Is The Average Web Designer

People today may take websites for granted. As long as they can click on links, read the content without any complication, and otherwise browse the site at their leisure, they may not give much thought to a web page’s actual design. However, every website entails intricate designing that would not be possible without the talents of a web designer.

Web designers are crucial to the Internet’s longevity and reach throughout the world. They also are vital to a relevance of any business, organization, or person who wants to maintain an online presence. With that, the industry of web design, as reported by the Bureau of Labor Statistics, is expected to grow by 20 percent in the next decade, a rate that is much faster than average when compared to other industries. In fact, more than 28,500 new jobs will be created between now and the year 2022, joining the already 141,000 design jobs in existence.

Moreover, the 141,400 already working today earn on average a web designer salary that averages more than $62,500 a year, or $30.05 per hour. This figure can be higher or lower, depending on whether or not a designer works as an employee or as a freelancer. Even so, the average salary stands at more than four times the national minimum wage of $7.25 per hour currently being offered to entry level workers in other industries. When people are interested in working in an online arena that will utilize their design talents, as well as allow them to earn lucrative salaries, they may consider joining the job market.

Freelance Web Designer Salary

Unlike employees, freelance web designers arguably have more control over their earning potential. If they establish themselves as legitimate designers and accrue a solid client base, these individuals can set their own rates and work as much or as little as they choose. In essence, they can determine how much money they make on any given day, let alone each year, by working as freelance designers rather than as company employees.

However, as with any freelance career, these individuals face the challenge of actually establishing themselves in a market that is competitive and fast-paced. If they do not put any effort toward building a base of clients, they may earn very little, if anything at all during their initial start-up phase. Once they begin picking up steady clients, freelance designers have the potential of earning web designer salary ranges that go from as little as $20 an hour all the way to $40 an hour or higher. In fact, as the Houston Chronicle notes, it is not unusual for freelancers to earn $50 an hour for a single client’s project. In contrast, people who work as employees in the industry earn about $20 less an hour than their freelance counterparts.

Freelancers also can add to their earning potential by charging extra fees for details like expedited deadlines or more in-depth work that requires more time and effort. They also can recoup the costs of their travel and work expenses if they choose. However, many clients appreciate being told these additional costs upfront or even being given the chance to negotiate a fair price, something that is not usually done when working with employees of a web design company.

Graphic Web Designer Salary

Similar to web designers, graphic designers are tasked with making sure that a website is creative, engaging, and usable. However, these professionals are also typically in charge of making sure the actual graphics of a site are functional and that the website builds a personal or corporate brand as it should. Because these individuals often put the finishing touches on a website before it is released for public use, graphic designers, particularly those who utilize computer animation in their line of work, earn a bit more than those who are just starting out in this field. The average graphic designer salary currently stands at $76,279 per year.

Moreover, graphic web designers are often compensated for the level of professional training they bring to their positions. In fact, people who plan to pursue this aspect of web design often are expected to obtain undergraduate degrees in graphic web design from an accredited university or college. Many employers expect people to earn a four year degree rather than a two year associate’s degree or certificate.

Hiring the Right Web Design

Web Design is an area that includes a wide spectrum of service providers such as web designers and web developers who may be individual freelancers or part of small and mid-level digital agencies with niche skill set employees or the bigger high-end design studios with bigger employee count, larger infrastructure and capability to provide expanded services.

Web Design companies always strive to exceed the expectations of their clients in providing services; however, companies who desire a web presence have to be extremely careful in choosing the right web design company primarily because the service provider has to intuitively understand and provide what the company needs for a wholesome web presence. Factors such as user-friendly navigation, compelling design and flow, SEO friendliness etc. have to in addition be attractive but productive enough to convert prospects into customers.

Every company that needs a web presence has to ask upfront some very pertinent questions; these could be customized depending on the need-of-the-hour but broadly cover the following areas.

• The web design company’s qualifications, designations and experience – a long standing company has earned its reputation by longevity which is a fairly good indicator of skill and the stability of the enterprise. It also translates into sound design work and reputation for excellent customer service. This is very important because several start-ups die out leaving an organization flustered when looking for upgrades and maintenance. Any agency with fair amount of experience, client interaction and sound qualifications is worth a try.

• The employee count and specific roles and skills – the agency does not have to be a big one but specific skills need people to play those roles – web designer, web developer, graphic designer, programmer, project management, etc. along with skilled sales & marketing people.

• Other skills provided besides web design – for an effective web design, the agency has to be adept at search engine marketing, content writing, search engine optimization, social media marketing etc. The services provided have to match the requirements of the company seeking the services. In addition, capability in defined areas such as quality checking and testing, programming languages, operating systems and conformity to web standards is a must.

• Willingness to understand business knowledge and provide a formal proposal – any agency that takes time to understand what the business needs in terms of current existence, improving sales and turnover goals, future prospecting, and many other aspects will clearly have the upper hand in creating a website that plays a great part in brand and internet marketing goals.

• Average timelines for job completion – the formal proposal of the agency should include realistic timelines with systematic tracking of design approvals, changes and amendments as work progresses and provide fresh timelines at each stage with proper co-ordinated effort from the rest of the team.

• Payment terms – any web design company that charges a full upfront fee should be kept at arm’s length. Only those who design payment terms on stage by stage basis with agreed deliverables and payment milestones should be encouraged. It may also be necessary to know if payment terms include future maintenance, providing updates and versions, providing relevant content and testing etc.

• A sound Privacy of Information and Non-Disclosure Policy – this is extremely crucial as the agency may have access to sensitive information that cannot fall into wrong hands. Besides, the concept itself should be kept in strict secrecy to prevent competitors and business adversaries getting hold of it and taking away the originality of the design and content.

• Outsourcing to third parties – if the agency is in the habit of outsourcing components of the worth to third parties, it is better upfront to know what components and who the third-party agencies are. It is also necessary to know if they are in different geographical locations.

Steps to Hire the Best Web Design

Website Designing is a specialized area that includes a wide range of service providers such as professional web designers and web developers who may be freelancers or part of little and mid-level Web Design Agencies with expert team members and potential to offer extended services.

Web Design companies constantly try hard to exceed the needs and requirements of their customers in giving out affordable services; conversely, companies who need a web presence have to be tremendously vigilant in selecting the precise web design company principally as the service provider has to instinctively recognize and offer what the business needs for a nourishing web presence. Crucial things such as easy navigation, responsive design, and flow, SEO optimized etc. besides website should be attractive but fruitful enough to alter prospects into clients.

Every business that requires a web presence has to ask frankly some very relevant questions; these could be modified depending on the need-of-the-hour but largely wrap the following areas.

• The web design agency portfolio, qualifications, and experience should be checked initially. Generally, an experienced company has grossed its status by durability which is a quite good sign of skill and the constancy of the venture. It also transforms into outstanding design work and reputation for exceptional customer service. This is very imperative because various start-up companies die out leaving an association embarrassed when looking for upgrades and continuance. Any design agency with the good amount of experience, customer interaction, and worth portfolio is the best one to try.

• Any company should have dedicated and skilled employees. The agency does not have to be a giant one, but precise skills need employees to have those designations like web designer, developer, graphic designer, team leader, project manager, etc. along with capable sales & digital marketing persons.

• Any agency should be capable of fulfilling all the needs of a customer besides web design. The effective company should have an idea about digital marketing, content maintenance, search engine optimization, social media optimization and many more. The services offered have to fit the requirements and expectations of the business looking for the services. Besides, competence, in particular, areas such as quality checking and testing, programming, operating systems and conventionality to web principles is a necessity.

• Eagerness to comprehend the business knowledge and should offer an official proposal to all clients. Any professional agency that takes a certain time to realize what the business requires in terms of present business market, increasing sales and profits, future branding and many other features will obviously play a major role in designing a company website that plays an enormous part in brand and digital marketing objectives.

• The professional proposal of the company should comprise practical timelines with efficient tracking of layout approvals, modifications and amendments such as work reports and give fresh targets at every stage with suitably co-ordinated attempt from the rest of the team members.

• Any website design company that charges a complete upfront payment should be set aside. Only those companies who intend payments on stage by stage basis with approved deliverables should be buoyant. It may also be essential to know if payment policies comprise outlook maintenance, giving updates and latest versions, offering relevant content, testing and many more.

• Privacy of website information is tremendously vital as the agency may have access to perceptive information that cannot be hacked. Besides, the notion itself should be kept in stern secrecy to foil competitors and business adversaries getting a clutch of it and taking away the innovation of the design.

• If the agency is in the tradition of outsourcing valuable business components to third parties, it is always good to identify what components and who the third-party companies are. It is also essential to know if they are in some other geographical places.

Select Your Best Web Designer

It is negative thinking to say that as of today more than 1 billion websites have been floated; and thus Internet Marketing has become heavily competitive. Instead, the positive side is there are billions of consumers out there, spread in all the countries of the world, as never before. This excellent opportunity can be used to your business advantage. How formidable it is?

If you are really bent upon meeting with success online, and stave off the challenges posed by your competitors, you have to act smart and select the right web designer, from among the numerous web development services. Only this will create your website that fulfills the objectives of a successful website.

Selection criteria for a best web designer:

There are lots of web designer services online. So you should determine first what you are looking for. If you want a demographic-specific web developer, start your search accordingly. For example, if you want to locate a website developer in any part the world, narrow down your search only to that country. (Here is interesting information relating to web development. Singapore Government offers liberal Grants under Productivity and Innovation Credit Scheme – PIC – for business community, to offset the expenses relating to designing and development).

While making the search for web designer services, the main focal points should be –

– Whether they are affordable?

– Can they create websites that stand out?

– Will their designs perform?

– Will the website be found by visitors?

– Whether the Website Design will reward expected results?

– Whether the website development services provides comprehensive services?

Now let us see each of the above questions in detail.

Affordability of web development:

In any business, including online business, cost consideration is vital. You cannot pour out money blindly in the initial stages, if you want to be successful in any business. Online business starts with designing an eye-pleasing, clutter-free, purposeful and technically-sound website. Your website is your online business address; a shop-front; it is the place where you have to take back your Return on Investment (ROI) from.

The web designer you select should be able to create a website, which has all the above qualities; and yet the prices charged should be comparably competitive, if not cheap. You cannot compromise on quality for “cheaper” web designer. So check and compare the cost the prospective designer is charging, with other website designer services and select the best.

Your website should stand out:

Anything that is out of the ordinary catches attention easily. Instead of drudging into the old and worn-out path, your website should be innovative, consumer-oriented, and should be truthful and down-to-earth on its approach and activities. Simply put, your customers should love your website.

Create a Performing Website:

The website’s performance is gauged by its simplicity and functionality. Your web designer should take care to see that your website functions well after uploading online, and should continuously monitor its performance always. Fixing up defects and glitches should be done then and there and consistently. They should be available for contact 24 hours every day.

Accessibility of web visitors:

Today Responsive Website is the buzz-word. It means visitors from all countries through sophisticated servers and computing devices, including billions of Smart Phones should easily access the website, in macro-seconds. Only the web designer can make it possible by proper coding and programming the website design efficiently and effectively.

Result-oriented Design:

Web-visitor traffic is diverted to your site through Search Engines. The crawlers of popular Search Engines pose many challenges to web designer services, in creating a website that gets the immediate attention of these crawlers. Then only they award high ranking, pick the website-link and publish it on the top-page of Search Engine Indices.

Visitor enjoys good experience from a well-designed website, easy-navigation, trouble-free functionality and availability of all required details. This happy consumer-experience is vital for growth of volume of any business.

The web-visitor traffic in crowds, conversion of the visitors into buyers first and then becoming loyal customers permanently, as also bragging about their happy experience with their friends and relatives – everything depends upon innovative, technically-sound, well configured software-rich and functioning website design. This is how a web designer can make or break your online business success.

Web Designer providing comprehensive services:

The web designer you choose should be able to take up and deliver, all the other related services to web design. Their professionals should be well-versed in implementing and configuring latest technology applications, like eCommerce software solutions, SEO Services including consultation, On-page SEO, technical audit, key word research, content development and link-building etc.

What Video Games and Choosing a Web Design

Picking a web design agency and choosing a video game can have a lot in common. There are millions of websites and games out there. They cover so many topics and storylines, showcase so many businesses. It is quite difficult to emerge out of that ocean of websites to announce to the world that you exist. But, there is a simple solution – a web design agency. Approach one and get a web site created for you.

Making the decision to approach a web design agency is only the tip of the iceberg. There is a lot more to choosing one. Think of it like a video game where you (the hero/heroine) have to find the treasure (the perfect web design agency).

Research, Research:

The first thing you need to do is research. You could think of it as choosing between two awesome games, when you can afford only one.

A few years ago there were only a handful of web designers out there. Now, there are hundreds, if not thousands claiming to be excellent web design agencies. Obviously, not all of them are trustworthy, and none can be taken upon face-value. You need to create a list of prospective web designers and web design agencies.

Referrals and Testimonials:

Try referrals – ask around. It’s what you do when you get stuck at a difficult level. You ask your friend how to get through. It’s like Super Mario and the Lava level. It takes ages to get through, but totally worth it in the end.

Similarly, ask your friends or co-workers if they know of any good agencies. You need to be able to verify that the names you are given are truly good ones. Ask for contact information of their former customers. Of course, these can be friends or family pretending to be customers. Make sure that you do a thorough check. You can ask to see samples of their work. This is like going online and checking for tutorials to get through that annoyingly difficult level.

Some would recommend looking for a web design agency which has done work for a public institution, public institutions, apparently, hire only the best.

Ask Questions- Intelligent Ones:

This will arise when you are in a gaming message board. You do not want to interact with amateurs who know nothing. You want the hard-core, die-hard fans to tell you how to succeed in the Legendary level of Halo. You want quick-fix cheat codes.

So, question them; make sure they know their stuff. You do not want to enter into a contract with someone who only claims to know stuff without much in the way of experience. After all, theoretical knowledge is a little different than actual hands-on work experience. Pitch your idea. Ask them for a timeline, a quote and so on. Tell them your expectations. If you seem to be gelling well together, then you’re good to go.

Online message boards can be creepy as heck. You never know who is going to IM you with what proposition. Just like that, if you think there is something shady about the web design agency, then go with your gut and get out while you can.

Check out their Website:

This is a bit like reading reviews and doing a trial at the store before buying a game. You want to make sure that the quality is good, that the storyline is good, that the levels are not too tough- think Legendary in Halo. Make sure that the game is more of the Heroic variety of levels.

You are looking for a web design agency, make sure their web design looks halfway decent. You do not want to hire someone whose site looks like a kid’s doodle. There are so many web design agencies out there whose websites will make you ‘ooh’ and ‘aah.’ But, a web design agency with a simple, clean website is nothing to sneeze at either. Make sure that the site makes it easy for you to find information.

SEO Expertise:

People rarely play video games that they can’t discuss with someone else- be it on an online forum or with fellow video game nerds. So, pick a fairly, if not super, popular game. If you do pick a relatively unknown game and end up liking it, then you want to share it, spread the joy.

So, pick an agency which also knows the latest SEO techniques. If you have great web design but can’t get traffic or rankings, then you’re gone bust. The whole point of slogging over a design will be of no use. So, pick a web design agency with an SEO.

Moving From Graphic Design to Web Design

Who is a graphic designer?

Graphic designers combine text and images to create designs and layouts. It is their responsibility to create interesting designs which attract the viewers’ attention and effectively communicate the message. The message may be meant for both offline as well as online audiences. To put it in brief, graphic designers deal with how objects look. It is all about making static designs as visually appealing as possible. There are many branches of graphic design and many designers specialise in creating one category of work – such as Film poster designer Raj Khatri – while others prefer to do a little bit of everything.

Who is a web designer?

Web designers are broadly divided into UI and UX designers. User Interface designers are responsible for the way the layout of an application or a website i.e. the interface looks to the audience. While user experience designers are more concerned with what happens when one interacts with the interface. Together, they both work towards how the product feels. Their goal is to maximize product simplicity. They refine and iterate to create the best possible experience for the users.

As you can see, graphic designers are different from UI/UX designers in terms of both their process as well as the final result. There’s no doubt that currently UI/UX designers are in the greatest demand in India. They bridge the gap between how things look and how they work; and are at the forefront of creating fantastic products for people in the technological age. On the other hand, the graphic designer market has fallen a bit stagnant and the job market is shrinking for them compared to more technologically relevant designers.

Lots of graphic designers are in fact, making the switch over to becoming web designers. Are you too looking forward to making the switch? Here are five tips to keep in mind when moving from Graphic Design to Web Design;

1. Don’t be the Expert

The best web designers are the ones that don’t have all the answers. Huh, what? The key is to understand that all clients are different and one solution will not work for them all. You need to understand what designs they need, exactly and create it for them. Often, giving them an answer won’t be enough. You will have to research and give the clients reasons why your answer is right. Be prepared to get stumped every day and having to work hard for every single change that you make, because you’ll need to be accommodating of the clients’ needs in your designs.

Good web designers always start with the basic, always plan ahead while working and create rough wireframes for your designs. Rough is the key word here, as many designers often put too much effort in making their wireframes look pretty and lose focus on their purpose. This is a very important point for graphic designers as aesthetics take a backseat when it comes to creating wireframes. This doesn’t mean that you need to throw away your creativity but you need to learn to focus it and use it in the right places.

2. It’s a Science as much as an Art

Being a web designer, you must embrace product thinking. Being a web designer means understanding that designs overlap with product management, as no one can design an intuitive user interface for a product that they don’t have a clue about.

User research and testing is a big part of web design. Your intuition as well as all kinds of biases should never get in the way of the design process. This means that you’ll have to conduct interviews, studies, inquiries and testing to validate your design and ensure it’s intuitive to your users.

It’s a scientific approach, and you should understand that in web design the definition of beautiful is what makes users feel good while navigating through your interfaces and not what is just easy on the eyes. To achieve that you should not only be good at the art, you need to understand the science behind it all as well.

3. Design for Information

One of the most important aspects of good web design doesn’t deal so much with pixels, colours or typography, as does with the content that is inside your designs. People use websites and apps not for their beautiful designs, but because they want easy access to the content. While making the switch from graphic design to web design, one must keep this aspect in mind and make sure one’s designs are as simplistic as possible. It is very important to make it as easy as possible for the users to find the content that they need. The entire interface must be logical in its arrangement and easy to access for the end user.

4. Follow guidelines, don’t invent your own

“Wait, you want me to follow convention!” Although this sounds like cyanide to graphic designers, it makes perfect sense when it comes to web design. Like programming, UI/UX design has guidelines, such as Google’s Material Design for Android or Apple’s iOS Human Interface Guidelines. And following those is critical to ensure your design doesn’t cause any confusion in the mind of the users.

If you break completely from already established patterns, you might experience a steeper learning curve for new users. Many of them will not bother to figure out your design patterns and will move to another website or application which fits into what they already know.

However, this doesn’t mean that you have no space for customisation and offbeat design solutions. You do to some extent, but unless you work at Apple or Google, it’s not recommended to reinvent entire design patterns that your users have already got used to. It’s not creativity but usability that is important in this field.

5. Play Around

While it is but obvious that you will need to research and read up as much as possible on the world of web design, one thing often missed out on is that as a web designer, you should just visit as many websites as possible. Many graphic designers feel that using a reference throws off their intrinsic creativity and so they avoid using references for what they create.

Note down what you like about them and what you don’t. What makes them different from their competitors? What makes accessing content easier for you? Do you like that additional menu bar? How many clicks or actions does it take to reach from one section of the website to another? All of this will help you out a lot when you are designing your own websites as you can then learn from what others have done and avoid the mistakes that they’ve made.

Your Home Business Web Design To Avoid

While every Web site design should reflect the unique qualities of the business itself, there are some universal rules of professional design that every business owner should follow. You don’t want to lose a potential customer or client due to a simple mistake.

1) Don’t Be Too Flashy

Flash animation certainly has its place in the Web site world – but it’s typically not on the home page of your business site. Customers arrive at your Web site expecting to find helpful information about the products and services that interest them – not a slowly unfolding display of digital animation. Use flash wisely – and sparingly – in your professional Web design. I recommend not using flash at all; especially if you are using SEO. Discuss the pros and cons with your design team.

2) Don’t Strain the Eye

Keeping Web site design simple can literally save you – and your customers – from headaches. Use a tried-and-true font style, such as Arial, that’s sans-serif and proven to be readable. Background is another area of concern for professional Web design. Using busy patterned backgrounds or placing colored type against a black background may cause users to get frustrated and leave your site.

3) Don’t Make it Difficult

Use of navigation in designing your web site is like using GPS on a road trip. Use it wisely to guide visitors to the desired destination – and they will enjoy themselves along the way. Resist the urge to get too creative with this aspect of your web page – a clean navigation panel is a user’s best resource. Don’t lose your customers interest in a flood of flashy pictures and spinning click here buttons.

4) Don’t Waste Time

When your Web site design is full of graphics and images, it requires a greater amount of bandwidth. This increased bandwidth takes longer for the user to download. Keep in mind that some people use older computers. In the time it takes for your Web site design to load, your customer may very well decide it’s not worth the wait. Only use the graphics and images that are absolutely necessary for your web site and save the rest for your portfolio.

5) Don’t Overdo It

Too much or a cluttered Web site design overwhelms your site’s visitors and can make your business appear unprofessional. A disorganized site tends to reflect poorly on the very business it is supposed to promote, while a professional Web design speaks volumes about your attention to detail. Keep it simple and clean.

A good website design needs to not only turn customers’ heads, but also keeps them interested. Follow the simple guidelines of a business Web design and you’ll see the beauty in a more positive visitor experience.

Create a Professional Web Design for Your Home Page

There’s no place like home in professional Web design – the homepage, that is.

When you create a website homepage, keep in mind that first impressions truly are everything. You only have a few seconds to capture their attention. More than any other page on your site, your homepage’s design should help your visitors answer several key questions about your business.

Bringing visitors to your homepage is only half the battle. In order to be effective, your homepage must also encourage visitors to stick around and take action. Whether you create a website yourself or work with a professional Web design company, there are several steps you can take to make your homepage a sticky success.

Add a Logo Design

Little things can make a big difference in professional website, and that is certainly the case with adding a logo to your homepage. A professional company can work with you to create a customized logo design that strengthens your brand identity and boosts customer confidence. This logo should also be produced in several file formats for images –.JPG,.EPS, and .TIF — so you can use your new logo in the website or in print marketing materials.

Explain Who You Are

You’ll need to tell visitors about yourself – and do it fast. Building rapport and relationship is a key part of attraction marketing for your business. As soon as a visitor arrives at your homepage, the clock is ticking. If your page does not point them directly to the information they want, they may lose interest in your company. One popular way to accomplish this — add an “About Us” page to your website.

Reduce Scrolling

Here, web site layout takes its cue from print design. Just like a newspaper’s major headlines should be above the fold, your professional Web design should place your most pertinent information above the point where a visitor must start scrolling to view. The more scrolling required by your Web design, the less likely your visitor is to stay.

Test for Compatibility

When you create a website homepage, remember that not all browsers and devices were created equal. Keeping your design simple can help you capture the largest possible audience across the board. To be sure, though, you’ll need to test your website from multiple devices and browsers.

Update Regularly

Once your web site is completed, you may be tempted to leave it that way for quite some time. A website, just like a business is always changing and growing. In order for your site to keep visitors and search engines coming back for more, it must be updated regularly. You want to keep building your contact data base with new information and subscriptions.